Wednesday, February 20, 2008

Anthropologie strikes again.

I need this dress. And I need to learn to play fiddle. And I need a gypsy caravan.

But I figured out why I can't afford anything at this store. Once again, I'm shopping outside my demographic! Darnit! According to Wikipedia:

"Founded in 1992, the brand is designed to follow customers of its parent company, Urban Outfitters, into the next stage of their life. Founder Richard Hayne moved Anthropologie away from the focus of Urban Outfitters, which targeted hip and mod trends. Rather, this new concept was designed to appeal to 30- to 40-something affluent professional women with total family annual income above $200,000."

Suddenly, it is all starting to make sense.

1 comment:

  1. the fact that there are women in their 30s and 40s making $200,000+ just depresses me...I think I'll always be in the mfa≠job file. Which, mathematically speaking, generally = less than $10 per hour.


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